I joined the merchandise group for the MLS team Sporting Kansas City in 2012. I was responsible for creating a new look and feel for merchandise, in-store signage, and large-scale marketing graphics based on research into current fashion trends and a department store shopping and advertising experience.
I was responsible for organization and design at all stages of signage and merchandise projects from editing photos, creating designs, working with production contacts, to delivery and installation.
At the end of the 2012 season, the merchandise team was awarded the MLS Merchandiser of the Year award. Below is a small sample of the work.