Oui by Yoplait DIY // General Mills
One of the major draws of Oui by Yoplait French Style Yogurt (besides the taste) is the reusable glass jar it comes packaged in. I was pleased to be part of the Oui team as we created DIY content from scratch that would be shared via many social channels, digital publishing, print, and even via influencer. During my time at General Mills we saw Oui create a Pinterest category of its own - it is still one of the only brands that people search for specifically. The diverse Do-It-Yourself content was concepted, pitched, styled, shot, edited, and designed by me. This is just a small sampling of the many DIY ideas created for Oui.
