GoGurt Mystery Gear // General Mills

When GoGurt launched its new selection of indie artist inspired tubes in 2021, they requested designs for merchandise that would capture the spirits and attention of GenZ consumers. I focused on creating gender neutral designs for hoodies, socks, and t-shirts that were colorful, ecclectic, and bold to encapsulate the new variety that would be found within the GoGurt boxes, but that would also speak to the fierce individuality we see in GenZ. These designs are full of small but fun details like the alternating patterns between socks and pop color inside the hoodies.